A Facebook fan page with 100,000 followers is more popular than a page with 1,000 followers, and this leads to some other positive effects.
It’s an indication of trust – If you can’t understand the relationship between Facebook fans and business trust (BRANDING), I leave you with the example that the US State Department spent $ 630,000 to increase its Facebook fans from 100,000 to 2 million during the years 2011-2012.
More fans, more visits – Among more fans, you will have the largest number of people who will see your messages in the timeline and decide to visit your website for more information. As explained in previous webinars, the 15 social media errors (error # 12), only a percentage (10-15%) will see your status updates. This number may increase, but what is important to understand now is that if you have 10,000 fans and publish a new update, that publication will be available to only 1000 to 1500 people.
Have A Business Facebook Page
It may sound silly for the experience, but for beginners in social media, this may be something new: A personal Facebook page (Profile page) is different from a business page (Fan Page).
Optimize Your Business Facebook Page
When we talk about the optimization of the Facebook business page, I mean the choice of a friendly page title, I wrote an appropriate description and published interesting content.
Having an optimized Facebook page will make it easier to attract new fans, as we will see below.
You Need To Have Friends In Your Personal Facebook Account
As I said in step 1, it is necessary to have a business page and not a personal page, so what does this mean? After posting an update on your business page, one of the ways to increase exposure and likes is to share this post on your personal page as well.
Also, make sure you invite all existing (and new) friends to your business Facebook page also to make each time a new “friend.”
Add The Like Button To Your Facebook Page, The Same As On Your Website
It is necessary to have the like button on your Facebook page on your website for three reasons:
When you have a large number of fans, it is something you should be proud of, and it is something that serves to show you.
- Tip 1: For best results, place the box as above the banners (in the sidebar) and below each post.
- Tip 2: You can also put it in the popup for new users (after 60 seconds have passed on the website or after it goes down to the bottom it’s a bad technique to the user experience and is not something that I recommend since Google takes it into account now.).
Follow These Tips To Increase Participation
So far, we have created an optimized business Facebook page, added friends to our personal Facebook page and added the Facebook likes to box on the website.
Share relevant content – Share content that your fans are waiting to see on your page. If, for example, your website is about marketing, the broadcast content corresponding to marketing and not sports or anything else you might like. If users need to read sports news, they know where to find them.
Do not forget that they follow your business page to get updated information about your website and not about your social gatherings – If you want to socialize, then use your personal Facebook page, the business page is about your website only.
As an empirical rule, I use my business page to share the content of the web page, and if I need to share interesting content about somewhere, I use my personal pages.
Share Images And Videos
If you take a look at some of the most popular Facebook pages about SEO, you will notice that they tend to share images, videos and infographics along with their usual text-only posts. This type of content gives them more likes and actions, and as a result, the page gives you more fans.
Why should someone follow your business Facebook page?It is necessary to give incentives for people to follow your business page. Some ideas for you to consider:
Frequent updates – Users who are interested in your niche can follow your page and receive news and latest news about the niche.
Make a contest – Many websites make contests on Facebook and raffle different gifts. The “price” to join the contest is to give LIKE to the page first. There are several tools that can do that, but if you don’t have a known brand, it won’t be as successful (you can still try it, and you’ll see if it works for you).
It Is Necessary To Promote Your Own Content And Page
When creating your business page, do not expect that you will magically get thousands of fans. In addition to the tips mentioned above, you also have to promote your business page in places other than Facebook. Some ideas to consider that they worked in my case:
Promote on other social media networks – If you have an account on other websites, for example, Twitter, Google+, Pinterest, etc. Then, you can periodically request your followers to join your Facebook too or vice versa.
Promote on Twitter – In addition to posting your Facebook page on other social media networks, Twitter can also be used more actively. When someone follows you on Twitter, you can ask them to follow you on FB too. This method, although it takes a long time (I did it manually and without using any tools) produces very good results.
Promote in your newsletter – If you have a newsletter or if you communicate with your readers via email, be sure to ask to follow their Facebook page as well. Don’t just write the FB URL under your signature, ask them in a prominent place in the newsletter that joins your business page.